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mckennasblog@gmail.com

608-354-9226

Resume

Experience

Stop-Lite

Chicago, IL

Sales Manager

May 2024-Present

  • Build and strengthen relationships with 50 accounts while managing & generating leads + pipeline deals

  • Facilitate marketing campaigns to new customers, managing social media content

  • Created new logo & sales strategy, building new sales structure & operation

Sales & Marketing Exec

Aug 2023-May 2024

  • Develop and execute marketing content plan for social media accounts.

  • Develop graphics on social media to engage new clients.

  • Research current markets and complete current competitor analysis.

  • Develop new marketing angles and gain access to new markets.

PPFB Facilitator

Sept-Dec 2023

University of Wisconsin-Madison

Madison, WI

  • Facilitate grading and feedback for student assignments, teaching two sections totaling 30 students

  • Manage and assist in slide creation to teach two sections of General Business 110 

  • Teach alongside a graduate student

Travel Advisor

April 2023-Present

Kopras Travel | FORA Travel

  • Communicate with clients to identify needs and goals for travel

  • Connect with suppliers to build relationships, ask questions, and book and confirm travel for clients

  • Design and maintain a small business website through wix.com : koprastravel.com

  • Created a strong brand design scheme, ensuring consistency across social media pages

  • Maintained a monthly social media calendar and scheduled daily posts to reach future clients

Freelance Marketing

April 2023-Present

Companies:

- Heidi Kopras Real Estate

- Shawn Bollig Coaching

- Russ Christian | Dental

- Cabin Rental 

  • Develop and execute marketing content plan for social media accounts

  • Develop graphics on social media to engage new clients

  • Created new print promotional materials for use with previous clients

  • Updated existing online presence for consistency and professionalism.

  • Maintained a monthly social media calendar and scheduled weekly posts to meet client obligations

  • Client contact management & organization

Bishops Bay Country Club: Middleton, WI

Pool Director & Pool Grille Manager

April-Sept 2022

  • Oversee, train & schedule a team of 60 employees between 15-20 years of age (servers, kitchen staff & lifeguards)

  • Calculated payroll tip out

  • Effectively forecast and manage food inventory & ordering

  • Organize and execute private member pool parties and events

Assistant Manager & Manager

May-Sept 2019-2021

  • Held assistant manager position my third year, and then assumed role of manager by end of June in the summer of 2021.

  • Calculated payroll tip out

  • Managed food and beverage inventory & food ordering

  • Scheduling of 30 employees

  • Identify problems and execute solutions to improve efficiency.

Poolside Waitress

May-Sept 2018

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  • Waitressed poolside at Bishops Bay Country Club, became shift lead my first summer

  • Assisted with scheduling of 25 employees, along with hiring and training processes

    within the company at the pool as a lead.

Formal Dining Waitress

Sept 2021-December 2022

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  • Waitressed in indoor dining room, formal and casual settings

  • Learn formal place settings, set & clear tables, ensuring member satisfaction and high levels of service

  • Assist with events, weddings & parties.

Marketing Intern

Sept 2019-June 2021

JG Development

Blue Mounds, WI

  • Drafted social media posts, marketing materials, blog posts, home descriptions, project updates, case studies & more

  • Remained productive and efficient in a remote work environment for my last year with them due to the pandemic

  • Managed the commercial social media pages coordinating posts, shares and notifications

  • Help with events and photoshoots

Study Abroad

Jan 2023-April 2023

IES Abroad

Barcelona, Spain

  • Semester abroad selected participant through IES Barcelona Liberal Arts and Business program

  • Adapted quickly and showcased sensitivity to cultural values and differences

  • Improved verbal and written Spanish communication skills

  • Developed increased global perspective

Customer Service Representative

Oct 2018-Feb 2019

Mound City Bank

  • Carryout standard teller procedures

  • Maintain professional and strong communication skills with clients

Mount Horeb, WI

Mount Horeb Recreation Dept

Coach Recreational Youth Volleyball

Jan-Mar 2018, 2019

Supervisor Recreational Youth Volleyball

Jan-Mar 2020

  • Supervise and organize 10 teams and matches

  • Maintain professional and strong communication skills with coaches and players

Education & Certificates

University of Wisconsin- Madison | Expected Diploma May 2024

- Business Management & Human Resources: Management Major

- Pursuing Spanish Studies Certificate

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- Liberal Arts Business Program through IES Abroad for the spring semester

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University Autónoma de Barcelona (UAB) | Barcelona, Spain | Jan-Apr 2023

Level 2 Youth Apprenticeship | Marketing Category

- 788 hours of internship experience

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- Bartender's License in town of Westport, WI

360 Training: Wisconsin Responsible Beverage Server Training

Dean's List:

Fall 2020-2021

Spring 2021

Professional skillset

Strong Communication: Written & Verbal

Problem Solving, Scheduling & Organization

Teamwork & Collaboration

Microsoft Office

Management & Leadership

Entrepreneurship

Languages

English (native)

Spanish (proficient)

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