Brand Development, Website Design & Digital Infrastructure to Support Expansion — La Penca Mexican Restaurant

Overview

Led brand development, website design, and digital infrastructure initiatives for La Penca Mexican Restaurant to strengthen brand identity, improve digital presence, and support business expansion, including the opening of a third location and growth of food truck operations.

Objective

Establish cohesive branding and a professional digital presence while building scalable infrastructure to support business growth, customer accessibility, and new revenue opportunities.

Actions Taken

• Designed and developed a cohesive, modern website aligned with updated brand identity

• Created a new logo and brand kit to ensure consistent visual identity across digital and physical touchpoints

• Updated website branding to improve cohesion, professionalism, and customer experience

• Integrated menu content and structured information for improved accessibility

• Built a dedicated food truck inquiry page to support event bookings and business development

• Structured the website to support scalability as the business expanded to additional locations.

Outcome

• Delivered cohesive brand identity and professional digital presence

• Strengthened brand consistency across digital channels

• Created infrastructure supporting food truck booking inquiries and business growth

• Supported digital readiness during expansion to additional restaurant locations

• Improved overall customer accessibility and professional presentation

Skills Demonstrated

Brand development, logo design, website design, website development, UX design, hospitality marketing, digital presence strategy, lead capture development, local business marketing

website: lapencarestaurants.com

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