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Brand Development, Website Design & Marketing Infrastructure — General Contractor
Overview Developed and implemented foundational marketing infrastructure for a general contractor to establish professional branding, improve digital presence, and support lead generation across digital and physical channels. Objective Create a cohesive brand identity and marketing presence to improve credibility, generate new business opportunities, and position the contractor for long-term growth in a competitive local market. Actions Taken Designed and developed a professi


Facebook Ads Campaign Strategy, Creative Development & Audience Targeting — Dental Practice
Overview Developed and executed a targeted Facebook advertising campaign for a dental practice to increase local visibility and support new patient acquisition through paid digital marketing. Objective Establish a structured paid advertising presence to improve brand visibility, reach potential patients in the local market, and create scalable infrastructure for ongoing digital marketing efforts. Actions Taken Conducted initial consultation to understand business goals, targe


Brand Development, Website Design & Digital Infrastructure to Support Expansion — La Penca Mexican Restaurant
Overview Led brand development, website design, and digital infrastructure initiatives for La Penca Mexican Restaurant to strengthen brand identity, improve digital presence, and support business expansion, including the opening of a third location and growth of food truck operations. Objective Establish cohesive branding and a professional digital presence while building scalable infrastructure to support business growth, customer accessibility, and new revenue opportunities
Resolving Website Issues and Integrating Multi-Platform Booking Systems — Vacation Rental Property
Overview Provided website troubleshooting and booking platform integration support for a vacation rental property to improve operational efficiency, streamline reservations, and ensure a seamless booking experience across multiple platforms. Objective Resolve website functionality issues and integrate major booking platforms, including Airbnb and VRBO, to centralize reservation management, improve reliability, and enhance the guest booking experience. Actions Taken Diagnosed


Driving Distributor Expansion and Doubling Revenue Through Channel and Product Strategy — Stop-Lite
Overview Lead channel development, product marketing, and sales enablement initiatives as Sales Manager for Stop-Lite, a manufacturer of LED safety products. Responsible for expanding national distributor partnerships, supporting product commercialization, and driving strategic growth initiatives that contributed to doubling annual company revenue year-over-year. Objective Expand distributor network, increase product adoption, and strengthen revenue growth by developing scala


Real Estate Marketing, Branding & Digital Presence Development — Heidi Kopras
Overview Supported the development and execution of a cohesive digital presence, brand identity, and client experience strategy for a real estate professional. Work focused on strengthening visibility, ensuring consistent brand presentation, and enhancing client-facing marketing across digital and physical platforms. Objective Improve brand visibility, establish a professional and cohesive identity across marketing channels, and support client acquisition and retention throug
Event Marketing, Campaign Execution & Design Support — Seven Acre Dairy Company
Overview Provide ongoing contracted marketing, design, and operational support for Seven Acre Dairy Company, a destination hospitality property known for curated dining experiences and public-facing events. Support spans event marketing, brand execution, and digital infrastructure initiatives across guest-facing platforms. Objective Ensure cohesive brand execution and successful promotion of recurring hospitality events while enhancing operational efficiency and strengthening
Building a $100K Travel Advisory Business — Corporate, Executive & Luxury Travel
Founded and grew a travel advisory business to $100K+ in annual revenue and designed koprastravel.com to support brand positioning and client acquisition.
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