Driving Distributor Expansion and Doubling Revenue Through Channel and Product Strategy — Stop-Lite

Overview

Lead channel development, product marketing, and sales enablement initiatives as Sales Manager for Stop-Lite, a manufacturer of LED safety products. Responsible for expanding national distributor partnerships, supporting product commercialization, and driving strategic growth initiatives that contributed to doubling annual company revenue year-over-year.

Objective

Expand distributor network, increase product adoption, and strengthen revenue growth by developing scalable partner enablement systems, supporting product launches, and building long-term distributor relationships.

Actions Taken

• Led distributor acquisition efforts by meeting with prospective partners to secure product placement within their portfolios

• Delivered sales presentations and training sessions to onboard distributor teams and educate them on product positioning, applications, and sales strategies

• Developed distributor pricing sheets, product catalogs, and sales enablement materials to support partner success

• Supported go-to-market execution and commercialization of new and patent-pending products

• Maintained and strengthened distributor relationships through ongoing communication, strategic support, and account development

• Identified opportunities to deepen partnerships and expand distributor sales performance

• Represented company and products at national industry trade shows to build relationships and expand distribution

• Collaborated with leadership and manufacturing teams to support product positioning and channel strategy

Outcome

• Contributed to doubling annual company revenue year-over-year

• Expanded national distributor network and increased product adoption

• Enabled distributor sales teams through structured onboarding and training

• Strengthened partner relationships and long-term distributor engagement

• Built scalable sales and marketing infrastructure to support continued growth

Skills Demonstrated

Channel development, partner enablement, product marketing, go-to-market strategy, distributor marketing, sales strategy, revenue growth, B2B sales leadership, relationship management

Majority of these deliverables are confidential. Further details available upon request.

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