Facebook Ads Campaign Strategy, Creative Development & Audience Targeting — Dental Practice

Overview

Developed and executed a targeted Facebook advertising campaign for a dental practice to increase local visibility and support new patient acquisition through paid digital marketing.

Objective

Establish a structured paid advertising presence to improve brand visibility, reach potential patients in the local market, and create scalable infrastructure for ongoing digital marketing efforts.

Actions Taken

• Conducted initial consultation to understand business goals, target audience, and service priorities

• Developed audience targeting strategy based on geography, demographics, and service relevance

• Built and launched Facebook ad campaigns within Meta Ads Manager

• Designed and produced six custom social graphics and ad creatives aligned with brand identity

• Structured campaign setup to support effective audience targeting and ad delivery

• Monitored and optimized 4–6 ad variations over a one-month campaign period

• Adjusted creative and targeting parameters to improve campaign performance and engagement

Outcome

• Successfully established paid digital advertising infrastructure for the practice

• Increased local brand visibility and online presence

• Provided scalable foundation for future digital advertising campaigns

• Delivered professionally designed ad creatives and audience targeting strategy

Skills Demonstrated

Paid social advertising, campaign development, audience targeting, creative development, Facebook Ads Manager, digital marketing strategy, campaign optimization

The Deliverables